Our Data is ethically sourced, responsibly managed and trusted
Supermarket Poll October 2024
The National Farm Research Unit, part of Kynetec, asked 884 Farmers across the UK and Ireland: ‘Recently some of the UK’s supermarkets added ‘buy British’ tabs to their websites. What other ways, other than reducing prices, could UK supermarkets make it easier for their consumers to identify & buy UK produce?
This is what we found…
Can UK/Ireland Be Better Represented in Supermarkets?
QPLS1. Could UK/Irish supermarkets make it easier for their consumers to identify & buy UK/Irish produce?
A total of 59% of farmers said they believed UK/Irish products needed to be better represented in supermarkets and only 10% said they did not think this was an issue.
Base – All 884
Looking further into how farmers feel their produce can be better represented
Now that we understand how many farmers currently think this can be improved, let’s look further into how they think this can be done.
Ways to help identify UK/Irish Product
QPLS1. What other ways, other than reducing prices, could UK/Irish supermarkets make it easier for their consumers to identify & buy UK/Irish produce?
Of the 523 farmers that said they thought there was room for improvement, over half (51%) said that this could be achieved by improving the labelling of UK/Irish Products.
Base – 884; Yes, improving representation - 523
Conclusion
UK & Irish farmers feel their produce could be better displayed in supermarkets, even simply by making it more visible to the consumer that the products they are buying is UK/Irish made.
Global Trade Poll November 2024
We at the National Farm Research Unit as part of Kynetec asked a selection of farmers how much they agreed with statements regarding their future trade on farm.
We reached out to 1232 Farmers in 2024 across the U.K and Ireland, this is what we found for each statement…
Global Trade is an opportunity?
Percentage Responses
On a scale of 1 to 5 (where 1 is strongly disagree and 5 is strongly agree) to what extent do you agree with the statement “Global Trade is an opportunity?”
Only a small percentage of respondents feel that being able to trade globally would not be a good opportunity for their farm business
2024 - Base – 1232; Active Answer – 887
2023 – Base – 1453; Active Answer - 1187
Society has a right to have a say in the way farmers farm their land?
Percentage Responses
On a scale of 1 to 5 (where 1 is strongly disagree and 5 is strongly agree) to what extent do you agree with the statement “Society has a right to have a say in the way farmers farm their land?”
Nearly half of those who responded this year and last year said they strongly disagreed with society getting to make decisions in how they farm their land
2024 - Base – 1232; Active Answer – 939
2023 – Base – 1453; Active Answer - 1231
A deeper understanding of all my numbers is essential to the future of my farm?
Percentage Responses
On a scale of 1 to 5 (where 1 is strongly disagree and 5 is strongly agree) to what extent do you agree with the statement "A deeper understanding of all my numbers is essential to the future of my farm?"
The majority of respondents in 2023 and 2024 felt that understanding the numbers on their farm business is incredibly important for the future management of their farm
2024 - Base – 1232; Active Answer – 900
2023 – Base – 1453; Active Answer - 1189
The biggest risk in farming is if we fail to adapt to changing market conditions?"
Percentage Responses
On a scale of 1 to 5 (where 1 is strongly disagree and 5 is strongly agree) to what extent do you agree with the statement "The biggest risk in farming is if we fail to adapt to changing market conditions?"
Farmers feel that there is some need for adaptation on their farm to avoid risk of changing market conditions.
2024 - Base – 1232; Active Answer – 914
2023 – Base – 1453; Active Answer - 1218
Each quarter we would like to take the opportunity to introduce you to one of our fantastic team of interviewers. This quarter our interviewer spotlight is on Amanda
Amanda has just recently passed her 3 year anniversary at National Farm Research Unit. This is what Amanda says about working at the National Farm Research Unit (NFRU):
"I enjoy working at NFRU because every day is different, I love talking to farmers and hearing about their experiences no matter what the subject is. Every study is different.”
“I think the most valuable information I have gained since working with NFRU is the absolute agony that farmers go through when dealing with TB. They are completely passionate about their animals even to the extent that emotion can creep in. One farmer once said to me that ‘they [cows] all have their own personalities’ and I have reared them from a calf.”
“The things I enjoy most about working in the agricultural industry is the diversity - every study is different and it is so great to get each person's insight or opinion. The farmers are so willing to talk to you and actually you become friends - more than once I have been remembered and that means a lot. I really appreciate everything they give us, not just the answers to questions we ask in general, but also their hard work and commitment to being a farmer.”
Outside of work Amanda enjoys walking with her labrador 'Goose', socialising with friends and travelling when possible. Amanda’s family are lovers of Croatia and have visited many times over the years. Most importantly Amanda says, “as an 'empty nester' my best times are when my three girls come home.”
National Farm Research Charitable Donations
| Cumulative Donations since Oct 2018 | |
| RABI | £13,513.75 |
| RSABI | £1,681.91 |
| Forage Aid | £9,397.01 |
| Farming Community Network | £6,074.80 |
| Rural Support NI | £641.50 |
| Embrace Farm | 4,681.60€ |
RABI - Freephone helpline on 0800 188 4444.
Email at
RSABI - Freephone 0808 1234 555
Forage Aid (Addington Fund) – Helpline 01926 620135
Farming Community Network – Helpline 03000 111 999
email
Rural Support – Helpline 0800 1381 678
Embrace Farm Ireland – Helpline Ireland 085 77 09 966
Our Support for Farmers
Farmers participating in our on-going research studies can gain valuable BASIS and NRoSO points. Simply give your BASIS number to our interviewer when they call to update your record. To claim your NRoSO points please log onto the website and enter code NO471443f
This code is valid for 12 months from the 1st September 2024
We are always pleased to receive your feedback, or if you would like to have your views and opinions heard by taking part in our research projects please email: