Supporting the farming industry

The National Farm Research Unit (NFRU) has been at the forefront of agricultural market research since 1994, merging with Map of Ag in 2016 and acquired by Kynetec in 2022. During this time, we have conversed with tens of thousands of farmers about topics that matter. Our research studies enable us to gather information and build a detailed picture on farming issues and trends.

As part of our remit, we collect and communicate farmers’ views and opinions on key farming issues to the wider industry. We also believe that this information should be fed back to farmers, so we send out regular newsletters which provide useful insight on topical subjects. If you would like to receive our newsletters, please contact us

This valuable insight is only made possible with the collaboration of our large group of cooperative farmers. We are extremely grateful for your continued support.

Your data is safe with us

We place the utmost importance on the security and privacy of data. Farmers have complete authority over the data they permission. These acts of sharing are controlled in a secure, professional environment.

Have your say

Have your views and opinions heard on a wide variety of food and farming topics. Join our survey panel and help make a difference.


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